Data Analytics

All you need to know about the heart of digital marketing: Data Analytics

Data analytics has been a robust methodology for digital marketing. But there is a lot you need to know about data analytics. Infoytech is the leading digital marketing company that is helping people in expanding their business through the internet and helping them to reach out to their targeted audience.

Data analytics in Hong Kong in the field of research that is used to transform the raw data into insights. Data analytics for business refers to the tools that are used for analysing reporting of the marketing data that is collected through digital channels, on which the branch is based. These channels include different platforms such as Instagram, Facebook, LinkedIn, etc.

Types of Data Analytics

There are four primary types of data analytics in marketing which are used for creating a comprehensive strategy. These are as follows:

Customer Behaviour Analytics

In this type of analytics the behavior of the customer is used to analyse when, where, what, how, and for how long the behaviour of the customer is online.

Competitive Landscape Analytics

In this, the behaviour of the analysis is used to track how competitors convert, attract and retain customers.

Predictive Analytics

This analysis in marketing helps in predicting the next move of the customer.

Performance Analytics

This kind of analytics plays a very important role as it helps in knowing the current position of the brand in the market. Also helps in knowing the sales, average order value, revenue, etc.

Pros of Data Analytics

There are many benefits of business data analysis before taking the service of data analytics in Hong Kong it is important to understand it as well. So here you go with the benefits of data analytics for business.

The right message is delivered at the right time.
Increases the lifetime value of the customer.
Retain more customers
Proactively relate to customers
Getting a better understanding of the targeted audience.

Infoytech offers the reliable and premium services of business analytics in Hong Kong at affordable rates. You can get connected with them to learn about their services in detail.

How important is data analytics for business?

It is necessary to learn the importance of business analytics in Hong Kong before taking the service so that you know how effective this will work.

Well, as you know it is a very rabble space. You need to focus while working on the digital marketing platform. If you don’t do so then there will be a waste of resources on the things that don’t work properly. Here comes the data analytics for businesses that helps in focusing the efforts for saving money and time. It helps in optimising everything for maximising the ROI.

Tools for digital analytics

Digital analytics are the tools that help in the effective analysis of the market. These analytics tools are kinds of software that are used to report in real-time on digital data that has been collected manually and analysed hundreds of times. Following are the digital analytics tools that are used are as follows:

Basic social media analytics
free limited version of paid tools
google-analytics

These are some of the tools that are available for free and easy to access and use for the analysis of the market.

Choose us

If you are looking for a team of experts and professionals that can help you with digital marketing and its insights? Then get connected with Infoytech they have the professionals that used to work daily on digital marketing and provide their customers with the most satisfactory services.